Small Fashion Brands That Are Lending a Helping Hand

Covid-19 is at the top of everyone’s minds as of late and the last thing most people are thinking about is fashion. In times like these, pointless shopping and spending on purely aesthetic based items feels selfish and wasteful. Clothes and shoes feel so unimportant when this pandemic is running its course throughout the world. Food and sanitary items hold a much higher value during this time.

This being said, a few fashion brands and companies have recognized this and decided to use what they know to actually help those in need. Of course, just about every non-essential shop is closed to provide safety to the employees and customers, but some brands are taking it a step further. Brands like Krost New York, Rowing Blazers, Noah NYC, and more are doing more to help local and global charities.

Krost is a New York based fashion brand started by Samuel Krost. The whole brand is rooted in helping others and their mantra is “support your friends”. Each collection, they donate a portion of their proceeds to a certain charity and base that collection around that idea. They have worked with the March for Our Lives movement, the Australian Red Cross (to aid in the wildfires), and Eden Projects.

They have recently announced on their Instagram page that they will be donating a portion of their proceeds to New York City Food Bank. They want to help the students affecting by the school closures throughout the city.

Rowing Blazers is another NYC based fashion brand that has pledged to donate money to help people in need right now. Rowing Blazer’s is a small, preppy inspired fashion label that prides itself on ethical, sustainable, and self-aware designs.

They announced through their Instagram that they will donate 20% of their sales this week to the Save The Children Fund.

Noah NYC is another brand that has spoken out about the current state of the economy from the virus. Although they did not pledge to donate any money, they urge people to help out small, local businesses. They point out that we live in a consumeristic society, but without consumption and sales, small businesses simply cannot stay open. They do not ask for people to buy from them, they just ask that they keep small businesses in mind during this trying time.

I understand that shopping right now just does not seem right, but I definitely agree with Noah. Panic has set in for so many people, and we have already seem so many others lose their jobs because of this. The LA Times published an article that said “18% of U.S. workers have lost jobs or hours since coronavirus hit”. So please consider helping out those in need, and shop with a conscious.